Privacy Policy

Plain-English Summary: We collect your contact and child-related information to provide school admission counselling. We never sell your data. We share it only with schools you specifically ask us to approach. You can request deletion at any time by emailing privacy@doonedge.com.

1. Overview

DoonEdge Consultants ("DoonEdge", "we", "us", or "our") is committed to protecting the privacy of all individuals who interact with our website, platform and services. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights in relation to it.

This policy applies to all users of the DoonEdge website (doonedge.com), our mobile applications, and any related services. By using our services, you agree to the collection and use of information in accordance with this policy.

DoonEdge Consultants is registered under the Companies Act, 2013, with its principal office at 12, Rajpur Road, Dehradun, Uttarakhand — 248001, India.

2. Information We Collect

2.1 Information You Provide Directly

When you use our counselling services, fill out a form, or contact us, we may collect:

Contact information — name, phone number, email address, city and country of residence
Child's details — current class/grade, academic interests, extracurricular activities, any learning differences disclosed voluntarily
Preferences — preferred school type, board, location, gender policy and budget
Communication records — notes from counselling sessions, emails, WhatsApp messages and call summaries
Payment information — for paid services only; processed via secure third-party payment gateways; we do not store card numbers

2.2 Information Collected Automatically

When you browse our website, we automatically collect:

IP address and approximate location (city/country level)
Browser type, device type and operating system
Pages visited, time spent, referral source
Cookie identifiers (see Section 5)

2.3 Information from Third Parties

We may receive information about you from Google (if you find us via search or ads), Meta (if you interact with our Facebook or Instagram), or referral partners — limited to publicly available or consent-based data.

3. How We Use Your Information

We use the information we collect for the following purposes:

Providing counselling services — to understand your child's needs and recommend suitable schools
Communication — to respond to enquiries, schedule sessions and send admission-related updates
School applications — to fill and submit application forms on your behalf, when authorised
Service improvement — to analyse how our services are used and improve our school database
Marketing communications — to send relevant blogs, guides and admission reminders (with your consent; you may unsubscribe at any time)
Legal obligations — to comply with applicable Indian laws and respond to lawful requests

We do not use your data for automated decision-making or profiling that has legal or similarly significant effects on you.

We do not sell, rent or trade your personal information. We share your data only in the following limited circumstances:

Schools you apply to — with your explicit consent, we share application materials with schools on your behalf
Service providers — trusted third parties (e.g. CRM software, payment processors, email services) who process data on our behalf under strict data protection agreements
Legal requirements — if required by Indian law, court order or government authority
Business transfers — if DoonEdge is acquired or merges, your data may transfer to the new entity under equivalent privacy protections

Important: We never share your personal data with schools, advertisers or partners without your explicit consent. Our school recommendations are never influenced by commercial arrangements — no school pays us for referrals or inclusion in our database.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and understand how our site is used.

Types of cookies we use:

Essential cookies — required for the website to function (cannot be disabled)
Analytics cookies — help us understand page visits and user behaviour (Google Analytics)
Marketing cookies — used to show relevant ads on third-party platforms (Google Ads, Meta Pixel)
Preference cookies — remember your search filters and form preferences

You can control cookies through your browser settings. Disabling analytics and marketing cookies will not affect your ability to use our services. Our cookie consent banner allows you to manage preferences on first visit.

6. Data Retention

We retain your personal information for as long as is necessary to fulfil the purposes described in this policy:

Active client records — for the duration of our engagement plus 3 years
Enquiry records (if no service taken) — 12 months from last contact
Marketing consent records — until you withdraw consent
Payment records — 7 years as required by Indian accounting laws

After these periods, your data is securely deleted or anonymised.

7. Your Rights

Under the Digital Personal Data Protection Act, 2023 (India) and applicable regulations, you have the following rights regarding your personal data:

Right to Access — request a copy of the personal data we hold about you
Right to Correction — request correction of inaccurate or incomplete data
Right to Erasure — request deletion of your personal data (subject to legal obligations)
Right to Withdraw Consent — withdraw consent for marketing communications at any time
Right to Grievance Redressal — raise a complaint with our Data Protection Officer

To exercise any of these rights, email us at privacy@doonedge.com. We will respond within 30 days.

8. Security

We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or alteration. These include:

SSL/TLS encryption for all data transmitted to and from our website
Encrypted storage of sensitive personal data
Access controls — only authorised team members can access client data
Regular security audits and staff privacy training

While we take all reasonable precautions, no method of transmission over the internet is 100% secure. If you become aware of any security concern, please contact us immediately at security@doonedge.com.

9. Children's Privacy

Our services are directed at parents and guardians making decisions on behalf of their minor children. We do not directly solicit or collect personal information from children under the age of 18.

Information about a child (such as class, interests or learning preferences) is collected from and with the consent of the parent or guardian. Parents may request the deletion of any such information at any time.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify registered users via email and display a notice on our website. The "Last updated" date at the top of this page reflects the most recent revision.

Your continued use of our services after any changes are posted constitutes your acceptance of the revised policy.

11. Contact & Grievance Officer

If you have any questions, concerns or complaints about this Privacy Policy or our data practices, please contact our Data Protection Officer:

Name: Data Protection Officer, DoonEdge Consultants
Email: privacy@doonedge.com
Post: 12, Rajpur Road, Dehradun, Uttarakhand — 248001, India
Response time: We will acknowledge your request within 72 hours and resolve it within 30 days

Also see: Terms & Conditions